Which traffic is better for Adsense publishers? Google or Bing?

If you’re an Adsense publisher, I’m sure you do get some traffic from search engines such as Google, Bing and Yahoo. Image by michperu.

Do you know traffic from of these search engines give Adsense publishers the most revenue?

Is it traffic from Google, Bing or Yahoo?

If you integrate Adsense with Google Analytics, then there is actually a way for you to find out.

The following are the steps:

1. Firstly you’ll need to log into your Google Analytics account.

2. From the left menu, click on Traffic Sources > Search Engines

3. Click on Adsense Revenue tab.

4. The default view shows you a list sorted by revenue amount.

What’s more important to find out is the eCPM that each of these search engines brings in.

So to do that, simply sort Adsense eCPM by clicking on the header Adsense eCPM.

Once I did that, I got the following results.

Looks like Lycos is giving me the highest eCPM, followed by MSN. Surprised huh?

But between Bing and Google, traffic from Bing gives me at least 100% more revenue than Google if just comparing eCPM.

This data tells me that if I want to earn more money via Adsense, I should try to get more traffic from other search engines besides Google. But the big questions is, HOW?

I guess the reason why Bing outperforms Google in terms of Google Ad clicks is because the search user may not fully understand how Google Ads work (leading to more ad clicks).

Whereas a Google search user may have developed blindness for Google Ads.

Just my thoughts.

What about your site? Do you specifically tweak your site in order to get more traffic from other search engines? If you do, please share with the rest of us on how you do it in the comment box below.